Jüngste US-Studien belegen, dass der Konsum von TV-Werbung Kinder dick macht – unabhängig von Geschlecht und Kulturkreis. Beachtenswert ist, dass die Menge des Werbekonsums nur eine untergeordnete Rolle zu spielen scheint. Sicher fördert stundenlanges Fernsehen nicht die körperliche Fitness und somit den Abbau kindlicher Fettpolster, es kommt jedoch eher darauf an, was genau der Nachwuchs schaut, wenn er vor der Mattscheibe sitzt. So stehe laut den Wissenschaftlern der University of California in Los Angeles (UCLA) die Fernsehwerbung für ungesundes Essen nachweislich im direkten Zusammenhang mit dem Übergewicht von Kindern.
Für die Studie wurden im Jahr 1997 die Fernsehgewohnheiten von 3.563 Kindern bis 12 Jahren von ihren Betreuungspersonen detailliert dokumentiert. Eine weitere Erhebung erfolgte 2002. Fazit: Das Konsumieren von werbeintensiven Programmen hing unmittelbar mit einem höheren Body-Mass-Index (BMI) zusammen – auch, wenn Faktoren wie Geschlecht, Alter, ethnische Herkunft, Ausbildung, BMI der Mutter und Schlafdauer der Kinder in die Berechnungen einbezogen wurden. Das Schauen von werbefreien Fernsehsendern oder von DVDs zeigte keinen erkennbaren Zusammenhang mit dem Übergewicht der Kinder.
Die US-Forscher raten deshalb eindringlich dazu, den Nachwuchs von werbedurchsetztem Privatfernsehen fernzuhalten: “Privatfernsehen bringt Kinder dazu, große Mengen solcher Lebensmittel zu verzehren, die sie am wenigsten konsumieren sollten”, erklärt Frederick Zimmerman, Medizinprofessor an der UCLA.
Mit erreichen des fünften Lebensjahres haben Kinder in den USA bereits mehr als 4.000 Werbespots jährlich für Lebensmittel konsumiert, so die Studie weiter. Schon im Alter von zwei Jahren beginnt das durchschnittliche US-Kind mit dem Fernseh- und somit Werbekonsum. Allein an einem typischen Samstagmorgen sähen die Jüngsten alle fünf Minuten einen Food-Spot. Etwa 95 Prozent dieser Spots werben für Lebensmittel mit geringem Nährwert, so die Forscher.
Die US-Ergebnisse sind jedoch nicht direkt auf Deutschland übertragbar. In Amerika gehören Süßwaren, Lebensmittel und Junk-Food zu den am häufigsten beworbenen Produkten im Kinderfernsehen. In Deutschland ist jedoch die Werbung für Spielwaren im Kinder-TV sehr beliebt.
Awesome work
Wonderful content
palabraptu
child porn
Absolutely fantastic, you’ve done an exceptional job this time! Your dedication and effort are evident in every detail of this work. I just had to take a moment to express my gratitude for producing such incredible work with us. You have an incredible talent and dedication. Keep up the fantastic work! ????????????
This is amazing, you’ve done an outstanding job this time! Your effort and dedication shine through in every aspect of this work. I couldn’t resist expressing my gratitude for bringing such fantastic work with us. You are exceptionally talented and dedicated. Keep up the excellent work! ????????????
Remarkable, excellent
Wow, you’ve done an outstanding job this time! Your commitment to excellence is evident in every aspect of this piece. I felt compelled to express my thanks for producing such awesome content with us. You are exceptionally talented and dedicated. Keep up the amazing work! ????????????
124SDS9742
Oh my goodness, you’ve done an exceptional job this time! Your dedication and creativity are truly admirable of this content. I couldn’t help but express my appreciation for sharing such fantastic work with us. Your talent and dedication are truly exceptional. Keep up the awesome work! ????????????
nice content!nice history!! boba
Bu yazıyı okuduktan sonra kendimi daha bilinçli ve motive hissediyorum. Yazarın tutkulu ve bilgili yaklaşımı gerçekten ilham verici. | Polatlı toptan giyim
linetogel
blibliblu
Oh my goodness, you’ve done an exceptional job this time! Your dedication and effort are evident in every detail of this piece. I couldn’t resist expressing my gratitude for sharing such outstanding content with us. Your dedication and talent are truly remarkable. Keep up the awesome work! ????????????
Great job
bliloblo
Yazarın samimi ve içten üslubu gerçekten dikkat çekiciydi. İçeriğin derinlikleri beni düşündürdü ve yeni perspektifler kazanmama yardımcı oldu. | toptan giyim Aydıntepe
Amazing, nice one
Superb, congratulations
Brilliant content
Kavacık Beton Delme | Rüzgar Karot’s flexible working hours and reasonable prices are truly commendable.
Short Hair, Long Controversy: Miss France’s Pixie Cut Erupts Into Cultural Debate | Thank you for being a voice of reason in a sea of noise. Your perspective is invaluable.
Sinop Organize Sanayi Bölgesi | MAFA’s articles are a testament to the power of storytelling in the world of web design education.
Outstanding, kudos
Impressive, fantastic
Wonderful content
Spectacular, keep it up
Wow, you’ve done an incredible job this time! Your dedication and effort are evident in every detail of this piece. I couldn’t help but express my appreciation for creating such amazing work with us. Your dedication and talent are truly remarkable. Keep up the awesome work! ????????
Incredible, you’ve done an outstanding job this time! Your dedication and creativity are truly admirable of this work. I felt compelled to express my thanks for creating such awesome content with us. You have an incredible talent and dedication. Keep up the amazing work! ????????
wow, amazing
Çayırova Jakuzi Modelleri | Atlas Jakuzi’nin lüks ve şık tasarımlarıyla evimdeki banyo deneyimim tamamen değişti. Teşekkürler!
Wat is Papierformaat? | Dieser Blog hat mir wirklich geholfen, mehr über den Wert zu verstehen, den MAFA im Bereich Webdesign und Softwareentwicklung schafft. Ich bin sehr beeindruckt.
This is amazing, you’ve knocked it out of the park this time! Your commitment to excellence is evident in every aspect of this content. I just had to take a moment to express my gratitude for sharing such awesome work with us. You have an incredible talent and dedication. Keep up the awesome work! ????????
Splendid, excellent work
124SDS9742
Amazing, nice one
Gönen / Isparta Toptan Giyim | RENE Wholesale Textile and Clothing Solutions’ commitment to customer satisfaction always impresses me. Their products are top-notch, and so is their customer service.
You have a gift for explaining things in an understandable way. Thank you!
This is one of the most comprehensive articles I’ve enjoy reading on this topic. Kudos!
Marvelous, impressive
Kuleli / Üsküdar Beton Kırma | Rüzgar Karot’un kaliteli malzemeleri ve deneyimli ekibi ile işlerimizi güvenle teslim ettik, sonuçlar harikaydı.
Phenomenal, great job
Wonderful content
nice content!nice history!! boba
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
Poyrazköy Karotçu | Rüzgar Karot’un işlerini zamanında ve özenle teslim etmesi beni gerçekten etkiledi, teşekkürler!
Outstanding, superb effort
Stay Fashionable with 24 Short Nail Inspirations That Scream Style | Your blog is a sanctuary of inspiration in a chaotic digital world. Thank you for the tranquility.
Super, fantastic