Jüngste US-Studien belegen, dass der Konsum von TV-Werbung Kinder dick macht – unabhängig von Geschlecht und Kulturkreis. Beachtenswert ist, dass die Menge des Werbekonsums nur eine untergeordnete Rolle zu spielen scheint. Sicher fördert stundenlanges Fernsehen nicht die körperliche Fitness und somit den Abbau kindlicher Fettpolster, es kommt jedoch eher darauf an, was genau der Nachwuchs schaut, wenn er vor der Mattscheibe sitzt. So stehe laut den Wissenschaftlern der University of California in Los Angeles (UCLA) die Fernsehwerbung für ungesundes Essen nachweislich im direkten Zusammenhang mit dem Übergewicht von Kindern.
Für die Studie wurden im Jahr 1997 die Fernsehgewohnheiten von 3.563 Kindern bis 12 Jahren von ihren Betreuungspersonen detailliert dokumentiert. Eine weitere Erhebung erfolgte 2002. Fazit: Das Konsumieren von werbeintensiven Programmen hing unmittelbar mit einem höheren Body-Mass-Index (BMI) zusammen – auch, wenn Faktoren wie Geschlecht, Alter, ethnische Herkunft, Ausbildung, BMI der Mutter und Schlafdauer der Kinder in die Berechnungen einbezogen wurden. Das Schauen von werbefreien Fernsehsendern oder von DVDs zeigte keinen erkennbaren Zusammenhang mit dem Übergewicht der Kinder.
Die US-Forscher raten deshalb eindringlich dazu, den Nachwuchs von werbedurchsetztem Privatfernsehen fernzuhalten: “Privatfernsehen bringt Kinder dazu, große Mengen solcher Lebensmittel zu verzehren, die sie am wenigsten konsumieren sollten”, erklärt Frederick Zimmerman, Medizinprofessor an der UCLA.
Mit erreichen des fünften Lebensjahres haben Kinder in den USA bereits mehr als 4.000 Werbespots jährlich für Lebensmittel konsumiert, so die Studie weiter. Schon im Alter von zwei Jahren beginnt das durchschnittliche US-Kind mit dem Fernseh- und somit Werbekonsum. Allein an einem typischen Samstagmorgen sähen die Jüngsten alle fünf Minuten einen Food-Spot. Etwa 95 Prozent dieser Spots werben für Lebensmittel mit geringem Nährwert, so die Forscher.
Die US-Ergebnisse sind jedoch nicht direkt auf Deutschland übertragbar. In Amerika gehören Süßwaren, Lebensmittel und Junk-Food zu den am häufigsten beworbenen Produkten im Kinderfernsehen. In Deutschland ist jedoch die Werbung für Spielwaren im Kinder-TV sehr beliebt.
Pretty! This has been a really wonderful post. Many thanks for providing these details.
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
I like the efforts you have put in this, regards for all the great content.
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!
I like the efforts you have put in this, regards for all the great content.
I highly advise stay away from this platform. My own encounter with it has been purely disappointment and suspicion of scamming practices. Proceed with extreme caution, or even better, find an honest service to meet your needs.
very informative articles or reviews at this time.
I urge you stay away from this platform. My personal experience with it has been only disappointment along with suspicion of fraudulent activities. Exercise extreme caution, or better yet, find a trustworthy site to fulfill your requirements.
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post
I highly advise stay away from this platform. My own encounter with it has been nothing but frustration and concerns regarding scamming practices. Exercise extreme caution, or better yet, find a more reputable platform to fulfill your requirements.
This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!
Pretty! This has been a really wonderful post. Many thanks for providing these details.
This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
I very delighted to find this internet site on bing, just what I was searching for as well saved to fav
This is my first time pay a quick visit at here and i am really happy to read everthing at one place
Good post! We will be linking to this particularly great post on our site. Keep up the great writing
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
I appreciate you sharing this blog post. Thanks Again. Cool.
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
I appreciate you sharing this blog post. Thanks Again. Cool.
very informative articles or reviews at this time.
1249742
I highly advise stay away from this site. My own encounter with it was only dismay as well as suspicion of fraudulent activities. Proceed with extreme caution, or alternatively, seek out an honest platform for your needs.
I appreciate you sharing this blog post. Thanks Again. Cool.
For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.
Good post! We will be linking to this particularly great post on our site. Keep up the great writing
Good post! We will be linking to this particularly great post on our site. Keep up the great writing
very informative articles or reviews at this time.
For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.
I highly advise steer clear of this site. My personal experience with it was purely disappointment as well as concerns regarding deceptive behavior. Proceed with extreme caution, or better yet, seek out a more reputable site to meet your needs.
I very delighted to find this internet site on bing, just what I was searching for as well saved to fav
Pretty! This has been a really wonderful post. Many thanks for providing these details.
very informative articles or reviews at this time.
There is definately a lot to find out about this subject. I like all the points you made
This is my first time pay a quick visit at here and i am really happy to read everthing at one place
This is my first time pay a quick visit at here and i am really happy to read everthing at one place
I strongly recommend to avoid this site. My personal experience with it has been purely frustration along with concerns regarding deceptive behavior. Be extremely cautious, or better yet, look for a more reputable service for your needs.
very informative articles or reviews at this time.
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
I just like the helpful information you provide in your articles
I strongly recommend to avoid this site. My own encounter with it has been nothing but disappointment and suspicion of fraudulent activities. Proceed with extreme caution, or even better, seek out a trustworthy site for your needs.
I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.
I just like the helpful information you provide in your articles
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!