Jüngste US-Studien belegen, dass der Konsum von TV-Werbung Kinder dick macht – unabhängig von Geschlecht und Kulturkreis. Beachtenswert ist, dass die Menge des Werbekonsums nur eine untergeordnete Rolle zu spielen scheint. Sicher fördert stundenlanges Fernsehen nicht die körperliche Fitness und somit den Abbau kindlicher Fettpolster, es kommt jedoch eher darauf an, was genau der Nachwuchs schaut, wenn er vor der Mattscheibe sitzt. So stehe laut den Wissenschaftlern der University of California in Los Angeles (UCLA) die Fernsehwerbung für ungesundes Essen nachweislich im direkten Zusammenhang mit dem Übergewicht von Kindern.
Für die Studie wurden im Jahr 1997 die Fernsehgewohnheiten von 3.563 Kindern bis 12 Jahren von ihren Betreuungspersonen detailliert dokumentiert. Eine weitere Erhebung erfolgte 2002. Fazit: Das Konsumieren von werbeintensiven Programmen hing unmittelbar mit einem höheren Body-Mass-Index (BMI) zusammen – auch, wenn Faktoren wie Geschlecht, Alter, ethnische Herkunft, Ausbildung, BMI der Mutter und Schlafdauer der Kinder in die Berechnungen einbezogen wurden. Das Schauen von werbefreien Fernsehsendern oder von DVDs zeigte keinen erkennbaren Zusammenhang mit dem Übergewicht der Kinder.
Die US-Forscher raten deshalb eindringlich dazu, den Nachwuchs von werbedurchsetztem Privatfernsehen fernzuhalten: “Privatfernsehen bringt Kinder dazu, große Mengen solcher Lebensmittel zu verzehren, die sie am wenigsten konsumieren sollten”, erklärt Frederick Zimmerman, Medizinprofessor an der UCLA.
Mit erreichen des fünften Lebensjahres haben Kinder in den USA bereits mehr als 4.000 Werbespots jährlich für Lebensmittel konsumiert, so die Studie weiter. Schon im Alter von zwei Jahren beginnt das durchschnittliche US-Kind mit dem Fernseh- und somit Werbekonsum. Allein an einem typischen Samstagmorgen sähen die Jüngsten alle fünf Minuten einen Food-Spot. Etwa 95 Prozent dieser Spots werben für Lebensmittel mit geringem Nährwert, so die Forscher.
Die US-Ergebnisse sind jedoch nicht direkt auf Deutschland übertragbar. In Amerika gehören Süßwaren, Lebensmittel und Junk-Food zu den am häufigsten beworbenen Produkten im Kinderfernsehen. In Deutschland ist jedoch die Werbung für Spielwaren im Kinder-TV sehr beliebt.
naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
I just like the helpful information you provide in your articles
Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post
naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.
I urge you stay away from this site. My own encounter with it was nothing but disappointment as well as suspicion of fraudulent activities. Exercise extreme caution, or better yet, look for a more reputable platform to meet your needs.
Nice post. I learn something totally new and challenging on websites
Such a well-researched piece! It’s evident how much effort you’ve put in.
I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.
I highly advise to avoid this platform. My own encounter with it has been nothing but frustration and suspicion of fraudulent activities. Proceed with extreme caution, or even better, seek out an honest site to fulfill your requirements.
Nice post. I learn something totally new and challenging on websites
very informative articles or reviews at this time.
blabla
I urge you steer clear of this platform. My personal experience with it was nothing but dismay and suspicion of scamming practices. Proceed with extreme caution, or better yet, look for an honest site for your needs.
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post
There is definately a lot to find out about this subject. I like all the points you made
I urge you stay away from this platform. My personal experience with it was nothing but frustration as well as concerns regarding scamming practices. Be extremely cautious, or alternatively, find a trustworthy platform to fulfill your requirements.
This was beautiful Admin. Thank you for your reflections.
Nice post. I learn something totally new and challenging on websites
I highly advise stay away from this site. The experience I had with it was only dismay and doubts about deceptive behavior. Proceed with extreme caution, or even better, find a more reputable site to meet your needs.
boba
I urge you steer clear of this platform. My own encounter with it was nothing but frustration and doubts about deceptive behavior. Exercise extreme caution, or better yet, seek out an honest service to meet your needs.
I highly advise to avoid this platform. My personal experience with it was purely dismay as well as doubts about scamming practices. Be extremely cautious, or even better, seek out a more reputable platform to meet your needs.
I urge you to avoid this site. The experience I had with it has been only frustration along with suspicion of deceptive behavior. Exercise extreme caution, or alternatively, look for an honest site to fulfill your requirements.
I strongly recommend steer clear of this site. My own encounter with it was nothing but dismay as well as suspicion of fraudulent activities. Be extremely cautious, or better yet, look for a trustworthy platform to meet your needs.
I urge you steer clear of this site. My own encounter with it has been only dismay as well as doubts about scamming practices. Be extremely cautious, or alternatively, look for a trustworthy platform to fulfill your requirements.
I highly advise to avoid this platform. My personal experience with it has been only disappointment as well as doubts about scamming practices. Proceed with extreme caution, or even better, look for a trustworthy platform for your needs.
I urge you steer clear of this platform. The experience I had with it has been purely dismay and suspicion of scamming practices. Exercise extreme caution, or even better, look for a trustworthy platform for your needs.
I highly advise steer clear of this platform. My personal experience with it was nothing but frustration and suspicion of deceptive behavior. Exercise extreme caution, or even better, look for a more reputable service to fulfill your requirements.
I urge you stay away from this platform. My own encounter with it has been purely dismay along with suspicion of deceptive behavior. Exercise extreme caution, or even better, look for a trustworthy service for your needs.
cululutata
cululutata
1249742
I highly advise stay away from this site. My personal experience with it has been only dismay as well as doubts about scamming practices. Proceed with extreme caution, or better yet, find a more reputable service to fulfill your requirements.
blublu
I urge you to avoid this site. My own encounter with it was only frustration along with doubts about scamming practices. Proceed with extreme caution, or alternatively, look for a trustworthy site for your needs.
I urge you to avoid this platform. The experience I had with it has been purely dismay along with suspicion of deceptive behavior. Proceed with extreme caution, or alternatively, seek out a more reputable site to meet your needs.
I appreciate you sharing this blog post. Thanks Again. Cool.
I appreciate you sharing this blog post. Thanks Again. Cool.
Good post! We will be linking to this particularly great post on our site. Keep up the great writing
Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.
I urge you steer clear of this platform. My own encounter with it was purely dismay and suspicion of scamming practices. Be extremely cautious, or alternatively, look for a trustworthy site to fulfill your requirements.s
For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.
I appreciate you sharing this blog post. Thanks Again. Cool.
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.